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Event Details
BRAND YOU: Helping Creative Professionals Build Your Personal Brand
A SEMINAR OF AWESOMENESS
How do you consistently attract and retain great clients? How do you
position yourself as a Thought Leader in your industry? By building
Brand You. Most of us think of a brand as a product (Apple) or a service
(Zappos), but savvy creative professionals think of themselves as a
brand. An authentic personal brand is the epicenter from which all your
marketing activity should reverberate. The benefit of establishing
your personal brand is a steady flow of exciting and meaningful
projects. If you want to attract great clients that value your
brilliance, plan on attending. Business owners, employees and
freelancers will all benefit from this seminar.
A SAMPLE OF WHAT YOU’LL LEARN
1) How to Identify Your Core Genius (your unique contribution to the world)
2) Developing Your Personal Brand Positioning (why clients will be drawn to you)
3) How to Build Personal Brand Awareness and Promote Your Personal Brand
Date: Saturday, November 6, 2010
Time: 9am – 12noon
Where: CoCos Restaurant Banquet Room
407 Encinitas Boulevard
Encinitas, CA 92024
Investment
see Ticket Information above
Agenda
Introductions/Networking, Today’s Goals
Brands: What and Why
Personal Brands vs. Traditional Brands
Identify Your Core Genius, enlightening exercise 1
The Aliveness Meter
Break – 15 min.
Promoting Brand You, helpful exercises 4 & 5
Brand You Positioning, rewarding exercises 2 & 3
Marketing Mix
The New Tools for Thought Leadership
Review (w/ Prizes)
Instructor: about David Lecours
For more information, visit davidlecours.com/training or contact holly@lecoursdesign.com or call 760.632.7619
Coffee, tea and muffins will be provided. Casual dress encouraged. No
refunds or credits within 7 days of event. Substitutes, with
notification, allowed any time. Money Back Guarantee: If your are not
feeling it, inform David before the break and your full investment will
be refunded.
“There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time. This expression is unique, and if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not your business to determine how good it is, not how it compares with other expression. It is your business to keep it yours clearly and directly, to keep the channel open.” –Martha Graham
Where
CoCos Restaurant Banquet Room
407 Encinitas Boulevard
Encinitas,
CA 92024
Other Maps:
Hosted By
David Lecours
David Lecours has 20 years of brand building expertise. From his first job in marketing at Paramount Pictures, to his current job as President and Creative Director at LecoursDesign, he has always been fascinated with the power of brands. Leading seminars allows David to share his passion. David taught graphic design for two years at UCLA Extension. While living in Los Angeles, David wrote, photographed and designed a book titled LA: Positive Space. As a catalyst for positive change,
David is also a professional speaker, coach and designer. He is married and also loves pickleball, yoga and surfing in his hometown of Encinitas, CA.
More Info
davidlecours.com/training
lecoursdesign.com
